Volume & Capacity
Leads per Month
?
How many leads will be processed monthly. This determines which package tier applies and affects usage-based costs.
Starter
Client Profile
Market
?
The country where your client operates. This affects WhatsApp messaging costs - France is ~3x more expensive than UAE.
AI Model
?
The AI model powering conversations. More capable models cost more but provide better responses.
CRM Integration
?
CRM complexity affects setup cost. Standard CRMs (Salesforce, HubSpot) have well-documented APIs. Complex CRMs (real estate-specific) require 50% more setup time (1.5x). Legacy systems with custom/outdated APIs need 100% more time (2x).
Conversation Parameters
Response Rate
?
What percentage of leads reply when contacted. 25-35% is typical for reactivation.
30%
Reactivation Rate
?
What percentage of total leads become qualified opportunities. We typically see 6-10%.
8%
Messages per Conversation
?
Total messages in a complete conversation. 25-35 is typical for full qualification.
Follow-up Rate
?
Percentage of non-responsive leads that receive follow-ups. We recommend 60-80%.
70%
Add-ons
+$ setup
+$ setup
+$ setup
+$ setup
Company Settings
Total Active Clients
?
Your total number of active clients. Affects how shared costs are distributed.
$21/mo
$84/mo
Database Reactivation
Growth
Up to 1,000 leads/month
$474
/month
+ $2,100 one-time setup
What's Included
Sales Tools: Margins & Costs
+
Setup Fee
$2,100
→
$3,780
Monthly Fee
$296
→
$533
Detailed Cost Breakdown
+
Setup Cost
$1,400
Developer Labor
$1,400
CRM Complexity
$0
Add-ons
$0
Monthly Cost
$296
Infrastructure
$92
AI (GPT-5.1)
$1.35
Messaging
$118
Support
$21
DevOps
$0
Overhead
$13
Note: Pricing covers direct operating costs. Business costs (marketing, sales, R&D) are not included.